Innovation

You generate impactful new ideas.You seek opportunities to simplify and reduce complexity.You question established assumptions and don’t hesitate to propose superior strategies.

Humanity-first

You prioritize collective interests over individual gains. You combine an uncompromising problem-solving mindset with a strong focus on adding value to the community. You engage in open debates and commit to implementing decisions, even when differing in opinion.

Courage

You swiftly make tough decisions without hesitation.You embrace informed risks, acknowledging potential failures.You show vulnerability in pursuit of truth and connection.

Commitment

You prioritise understanding through active listening and maintain composure in high-stress situations.You collaborate effectively with individuals of diverse backgrounds, identities, values and position.You discern patterns and connections often overlooked by others.

Integrity

You are recognised for your candor and transparency.You openly acknowledge mistakes and disseminate learnings broadly.You communicate all pertinent information internally, regardless of discomfort.

Passion

Your drive for excellence motivates others.Your enthusiasm and pride for your work is evident.You exhibit unwavering tenacity and optimism.

Our primary black or primary white logos should be used wherever possible. Always use your best judgment to ensure optimal legibility.

Incorrect logo usage

To maintain brand consistency and integrity, avoid the following:

Do not:

• Distorting or stretching the logo.
• Cropping parts of the logo.
• Applying any effects to the logo (e.g., drop shadows, etc.).
• Rotating parts of the logo.
• Changing the position of any elements of the logo.
• Recreating parts or the whole logo.
• Changing the color of the logo.
• Making the logo smaller than 30mm wide.