Typography
Overview
The main font of our brand is the General Sans group of fonts. Straight-forward with a polished simplicity, our typography gives all the key information but never talks over the main content.
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Main Typeface
Tomorrow
Uppercase
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Lowercase
abcdefghijklmnopqrstuvwxyz
Numerals
1234567890
Accented Uppercase
ÀÁÂÃÄĀĂÅǺĄÆǼĆĈČĊÇĎĐÐÈÉÊĚËĒĔĖĘĜĞĠĢ
ĤĦÌÍÎĨÏĪĬİĮIJĴĶĹĽĻŁĿŃŇÑŅŊÒÓÔÕÖŌŎŐØǾŒÞŔŘ
ŖŜŠŚŞȘẞŤȚŢŦÙÚÛŨÜŪŬŮŰŲẀẂŴẄỲÝŶŸŹŽŻ
Accented Lowercase
àáâãäāăåǻąæǽćĉčċçďđðèéêěëēĕėęĝğġģ
ĥħìíîĩïīĭıįijĵȷķĺľļłŀńňñņŋòóôõöōŏőøǿœþŕřŗśŝšşș
ßťțţŧùúûũüūŭůűųẁẃŵẅỳýŷÿźžż
Punctuation
(¡¿!?.:,;…)[&&@#]{-–—|¦·}‹›«»‘’“”‚„'"•/\
Numerators, Denomerators
1234567890 1234567890
Symbols
&%‰©℗®™°§¶*†‡#№
Arrows
←→↑↓
Fractions
¼½¾⅓⅔⅛⅜⅝⅞
Weights
The General Sans family has six weights that range from Extra light to Bold. Primary use are Regular, Medium and Semibold.
Body Copy, Subheaders
Regular
Headlines, Short Paragraphs, Subheaders
Medium
Headlines, Accents