This guide outlines our responsible use of social media platforms to connect with audiences, share expertise, and generate interest in Xaana.AI, all while safeguarding the company's reputation and upholding our core values.

Social media refers to various online platforms, including:

• Social networking sites (e.g., Facebook, Twitter, LinkedIn, Instagram, X)
• Web-based blogs and microblogs (e.g., Medium, Tumblr)
• Public forums and message boards (e.g., Reddit, Quora)
• Media sharing sites (e.g., YouTube, Vimeo, TikTok, Flickr)
• General publication sites (e.g., Wikipedia, Wikihow)
• Professional networking platforms (e.g., Glassdoor, Indeed)
• Review and rating platforms (e.g., Yelp, Trustpilot)
• Social collaboration platforms (e.g., Slack, Discord, Microsoft Teams)
• Live streaming platforms (e.g., Twitch, Facebook Live, Instagram Live)
• Podcasting platforms (e.g., Spotify, Apple Podcasts, Google Podcasts)

Responsible Use of Social Media

Do's:

Educate and Inform:
Share valuable insights and thought leadership content that reflects your company's expertise and contributions to the industry. This can include white papers, research findings, trend analyses, and case studies.

Engage with Industry:
Actively participate in industry-related discussions by commenting on general trends, sharing best practices, or highlighting potential areas for collaboration.

Be Authentic and Transparent:

Share your passion for the technology, company mission, and industry developments in an open and honest manner.

Engage with Your Audience:

Respond to comments and messages promptly and professionally. Be an active part of the online conversation and help foster a strong sense of community.

Promote Company News and Achievements:

Celebrate product launches, awards, positive press coverage, and any other company milestones. Highlight employee accomplishments and team initiatives.

Be Inclusive and Respectful:

Uphold the company values of diversity, equality, and respect in all online interactions. Avoid discriminatory or offensive language and ensure your content is inclusive and welcoming for all.

Donts:

Over-promote or Brag:
Avoid constant self-serving content. Focus on providing value and building genuine connections within the company.

Engage in Negativity:
Refrain from commenting in a disparaging or hostile manner.

Share Confidential Information:
Be mindful of what you disclose online. Avoid sharing internal discussions, trade secrets, or unreleased developments.

Neglect Your Online Presence:
Regularly update your profiles, post engaging content, and respond to interactions to maintain an active presence.

Prohibitions:

Posts About Former Employers:
Employees must refrain from sharing information or opinions that could undermine their current commitment to Xaana.AI or create a conflict of interest.

Engagement with Competitor Content:
Employees must not engage with or comment on competitor content in a way that could be perceived as endorsing, criticising, or otherwise influencing perceptions of Xaana.AI or its competitors. This includes liking, sharing, or commenting on posts.

Your online presence reflects both you and Xaana.AI. Use social media responsibly and prioritize your role as a representative of Xaana.AI.For more information, please refer to Xaana’s Social Media Policy.

ICT & Cyber Security – Social Media

The common use of social media, across various platforms, has increased exponentially and continues to be widely embraced. This has led to a blurring of the lines between professional and social electronic activity, which can present personnel and physical security issues.There can be serious consequences for personnel caught using social media inappropriately, including possible disciplinary action or criminal prosecution.Be sure to:
• Use strong passwords or passphrases.
• Be aware of what you post.
• Be mindful of location and geotagging functions.

For any further information required on this document, the employee or any other concerned person may contact the creative team, and/or the communications team at creative@xaana.ai or assist@xaana.ai

At Xaana, we reject the constraints of traditional methods and are driven by our Collaborative Intelligence (CINTEL) mindset to create a sustainable and inclusive space where success is attainable for all, irrespective of gender, race, religion, age, or background.

We’ve replaced corporate hierarchy and bureaucratic conventions with open communication and a collaborative working environment.

By promoting a safe, innovative, and inclusive culture, we ensure that anyone with the talent, energy, and focus to solve complex problems has a seat at the table.

Dan Saldi, Founder of Xaana.AI and Turium.AI